When to Rewrite vs. Revamp Your Copy
In this episode, Branda discusses the decision-making process between revamping and rewriting copy for websites, sales pages, email sequences, and more. She provides guidelines on when to choose each option based on factors like time, money, and the impact on conversions. Ultimately, it’s about understanding the current state of your offer, audience, and market conditions so you can make the best copy adjustments.
Tune in as Branda Discusses:
Deciding between rewriting and revamping is nuanced
Time and money are big factors when deciding on a revamp vs. rewrite
Market research is going to make your decision a lot easier
Conversions arent the only thing you’ll want to analyze
Mentioned in the Episode:
The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle
Launch Copy Packages: https://www.therelevantcollective.com/launch-copy
Email Sequence Packages: https://www.therelevantcollective.com/copywriting-services
Connect with Melanie and Branda: