Your email list is about to fill your bank account.
And you don’t have to write a single word.
With my Warm and Win Email Retainer for course creators and digital sellers, you’ll fill your list with warm, ready-to-buy subscribers and consistently convert them through your weekly emails.
Your list has been holding out on you.
Each week, you sit down to write an email and hope that this one finally converts. And again, you find yourself disappointed. You haven’t yet cracked the code on how to get your list to buy consistently. So, you keep writing and sending, hoping that an email strikes gold, and you get the ROI everyone talks about.
You find yourself stuck in a loop -
➡️ Which email am I going to have to ditch because I don’t have the energy or time to do it?
➡️ Why aren’t my emails bringing in as many sales as I’d like?
➡️ Will email marketing ever feel worth it, or should I spend my time elsewhere?
But here’s what no one’s told you.
You don’t have an email problem. You have a warm-up problem.
New subscribers are landing on your list cold, unsure of who you are, and disconnected from your brand. And cold subscribers just don’t buy, no matter how good the email is. You need a different strategy.
That's what the Warm and Win Retainer fixes. First, we build the funnel that warms subscribers, builds trust, and establishes connection. Then, I write your weekly emails, continuing that trust-building and turning those warm subscribers into paying customers, week after week.
Major Glow Up 💁🏻♀️
When C came to me, her deliverability was down in the dumps, her open rates were meh, and the clicks weren’t doing much for her. Fast forward a couple of months, and her list is buying up bundles, snagging products, and actually engaging with her emails.
It’s not magic. It’s just good strategy.
Dug her out of the spam box!
Increased average open and click rate + boosted conversions!
copywriting retainer packages
The Warm and Win Retainer
Starting at $800/mo
standard package listed below | pricing varies with add-ons and custom packages
🔥Month One: Warm
We’ll craft a funnel designed to bring warm, ready-to-buy subscribers to your list.
6 strategic emails that lead new subscribers toward your offer and encourage a purchase
Market research to capture real-time feedback from your audience and attune your messaging
Detailed questionnaire so I'm crystal clear on your business, brand, and offer
Video walkthrough explaining the strategy behind every word
One full round of revisions so you're 100% happy
Three-month project check-in to assess your funnel's performance
💰Month Two & On: Win
We’ll work each month to turn your existing subscribers into buyers. I’ll write emails that sound like you, but are jam-packed with strategy.
4 emails per month with 300 words each, two subject lines, preview text, image recommendations per email
Quarterly 60-minute planning strategy call to track progress, make informed marketing decisions, and plan your emails
Slack access where you can get email support between calls
15% Off all additional projects
Optional Add-Ons
Package options include…
Additional Weekly Emails
SEO-rich Blogs
Podcast Outlines
Launch Emails
Sales Pages
Sales Promotions
add-ons will increase monthly price
“The blog and emails are all amazing and somehow exactly what I wanted to say and HOW I wanted to say it… without telling you nearly that many details. Literally no edits. Thank you so much! This really helps me make space in my brain for the things I actually want to do (hello dopamine!), but also gives me peace of mind knowing that my emails and blogs are taken care of!”
– Melanie Ramos, The Teacher Seller Studio
What to Expect
Month Zero
Onboarding
Before we officially begin our work together, we’ll get everything ready to go. This includes logging into your email account, filling out important questionnaires (so I can get to know your business), and conducting market research.
Our official contract will begin on the first of the month, so we want to be ready to hit the ground running when the moment arrives.
Month One
Planning & Crafting Your Funnel
We can write emails all the live long day, but without a funnel that delivers warm subscribers to your list, you’re going to struggle to make consistent sales. In month one, we’ll set you up for success by building a custom funnel for your most popular lead magnet.
During month one, we’ll also meet for your first strategy call to plan emails, discuss current data, and map out your strategy for the next 90 days.
Month Two & On
Content on Repeat
Each month, you’ll get a delivery date + a date when all copy info and links are due. Then, I’ll write. You’ll provide feedback. I’ll edit and return the final version. It’s a smooth process you’ll grow super familiar with, so we run like a well-oiled machine. We’ll also meet quarterly to plan emails, talk data, and get clear on goals + strategy.
Blow Me Away 😮
I’ve been writing copy for E for over two years, and I’m still impressed by the results we’re seeing. At first, we worked on engaging her existing list. But now, we go beyond simple clicks. We are using triggers, segments, and automations to re-target hot subscribers and boost conversions.
Follow-up emails sent to warm subscribers who clicked on a product link
Engagement Length
Lock in your rate or opt for a more flexible contract.
6 Month Contract
When you commit to six months, you get 10% off the monthly retainer cost. After six months, there is an opportunity to renew.
3 Month Contract
When you commit to three months, you get 5% off the monthly retainer cost. After three months, there is an opportunity to renew.
Month to Month Contract
With this contract, our contract auto renews on a monthly basis. Instead of committing to a contract length, there is a 30 day cancellation notice.
At each renewal, you’ll get the chance to adjust your contract *and* browse a buffet of valuable extras you can add to your copywriting retainer.
Replies and responses mean high engagement…
“I have been working with Branda for a couple of years now, and she has been one of the best investments I have ever made for my business. She writes my weekly emails and my monthly blog posts, and my email open and click rates have increased month after month, and my blog posts are always at the top of searches for my niche.
– Martina Cahill, The Hungry Teacher
“I've been working with Branda for almost a year and could not be happier. Writing weekly emails was always a thorn in my side each week, but I was worried that hiring out wouldn't work well for me. After the first month of emails that Branda wrote for me, I was convinced that it was the best choice for my business. Her style of writing is different from mine (I was short and to the point, where she adds fun GIFs and relatable content that hooks readers), but the voice is exactly the same. I saw results with click-throughs and conversions within the first month of using the emails she wrote for me.”
– Tiffany Schmidt, The Learning Effect
my email marketing framework
The Pack-a-PUNCH Method
I’m THE go-to person if you want more than just emails. A lot of email marketers will simply write an email a week, and that’s where it ends. They’re just “filling” space in inboxes. You need a trusted email marketing strategist (that’s me!) so you can have new sales coming in week after week, increased click rates month after month, and a strategy in place to build lasting, trusting relationships with your audience.
Personalized Strategy
Cookie-cutter email advice doesn't work, but you already knew that. Every email is written for your audience, your list, and your offer, from segments that actually convert to market research that tells us exactly what to say.
Unique Voice Print
Your voice is as unique as your fingerprint. No one else sounds like you, and your emails need to reflect that. I get in there and learn your voice from the inside out, so what lands in their inbox sounds 100% like you.
Niche-Tailored Messaging
What works for course creators and digital sellers isn’t the same as other industries. And what your audience needs to hear is also unique. Messaging is always tailored to your specific audience.
Continuous Optimization
We don't pick a lane and coast. I'm knee-deep in your data every quarter, seeing what's working, what's flopping, and adjusting so your emails keep getting better. I also share my insights with you, so you’re in the loop.
Human-First Copy
You’re trying to connect with humans, so your copy should be written by a human, too. AI is never used to write your emails. And your emails always keep in mind that behind every subscriber is a real person, not a dollar sign.
Wondering if we’d work well together?
My ideal copywriting retainer client looks something like this…
✅ You’re a course creator or digital seller with a full to-do list and not a lot of time.
✅ You host workshops, have a course, or membership, and need content that gets people warmed up to your offer.
✅ You have a clear understanding of your audience and your offers.
✅ You’ve set up your email marketing platform and have a subscriber list (but you don’t need 1000s of subs!).
But you’re not ideal if…
❌ You’re not open-minded and not willing to experiment in your marketing.
❌ You’re a brick-and-mortar store or a restaurant.
❌ Your marketing style can be described as “at the eleventh hour,” and you have no intention of changing that.
❌ You’re looking for a pen-for-hire employee, not a partner or strategist.
Reaching sales goals through emails…
“I wanted to update you on the WFM sale... AMAZING! I almost doubled my goal. I said I wanted to get 5 (one each day) and I ended up getting 9 total sales. Increasing my income for WFM by $600 EACH MONTH from one sale. Legit so happy!”
– Alexis Porter, Laugh Eat Learn
“I had my highest sales day ever yesterday. Doubled my previous highest sales day. Sold 7 big bundles! I owe you a HUGE thank you.”
– Michelle Rudolf, Secondary Sparks
“Branda is such a sanity saver! Writing is just not my jam and she really just dives right in, getting it done for me. She continues to take copy off my plate so I can pour my energy into the things I love to do within my business. We have been working together for a year now consistently, and her work has helped me get more leads than ever before. Thank you, Branda! You are the best!”
– Alexis Porter, Laugh Eat Learn
Just imagine…
❌ Not having to heavily rely on templates and ChatGPT.
❌ Not dreading staying up at night constantly rewriting and tweaking every other word.
❌ Not having to spend precious time away from your family.
✅ Instead, imagine saving time and focusing your attention on the other things in your business that you actually like to do, and you’re good at.
It doesn’t matter if writing copy isn’t your zone of genius. It’s mine.
FAQs
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I will make sure you’re happy with your copy. If you’re not, I’ll edit them until they are right. Here’s what my copywriting retainer clients say about me:
• “You're just the right amount of "me" in your writing, not stuffy and boring. I'm really impressed!” – Genny Bailey, Tandem Teaching Moments
• “I love how easy you make this process and you really capture my voice. It’s like you’re pulling it out of my head and making it all make sense!” – Alexis Porter, Laugh Eat Learn
• “You’re killing it with the emails you’ve been writing for me. It is such a relief to take that task off my plate. I appreciate the work you do and how the content you write for me still sounds like my brand.” – Jamie Jasperson, Basic Girl Teaches
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Reach out now! I have a limited number of retainers available (so I can give each client my best work), and there may be a spot available. If not, I can add you to my waitlist and let you know when a spot opens.
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Of course! I highly encourage all potential clients to look at my past work to make sure it’s a good fit. While I can write in a wide range of voices and tones, I do have a certain style and layout that you’ll notice through my copy. View my portfolio here.
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You absolutely are. As soon as you pay the monthly cost, your project is locked in my calendar. I only offer a few set spots in my schedule (I don’t try and squeeze in as many projects as possible) so I can give you the maximum attention you deserve.
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I have three types of contracts: month to month (30 day cancellation), 3 month (5% off), 6 month (10% off).
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Yep! Doesn’t matter if you use Flodesk, Kit, Klaviyo…or whatever. I can help you with email copy, strategy, AND tech no matter the platform.
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I can work with you whether you’ve been writing emails for 10 years, or haven’t sent a single email to your list. I’m not concerned about the size of your list or your experience with email!