Launch Your Way: Paid vs. Free Experiences
In this episode, Melanie talks about the pros and cons of hosting free versus paid launch events. The episode dives into a case study showing the effectiveness of a paid workshop in generating revenue and conversions. Melanie shares recommendations for choosing the right type of launch event based on your audience and offers.
Tune in as Melanie Discusses:
Why you might choose a paid event over a free event and vice versa
The pros and cons of both paid events and free events
How to consider your audience's expectations when pricing events
Mentioned in the Episode:
Episode 63: Any Launch Style Can Work - If You do this First
Episode 66: Challenge Launch - The Hot Girl Summer of Launching Series
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