email sequences for digital sellers & course creators
The inbox arsenal 🛡️
Your not-so-secret email weapon.
For digital sellers and course creators who already send weekly emails and are ready for those emails to do more. The Inbox Arsenal is a done-for-you, strategy-driven email sequence designed to turn your existing subscribers into warm, loyal customers.
Think of it as your behind-the-scenes command center: a research-backed, evergreen sequence that warms, nurtures, and converts long after your weekly emails go out.
The Inbox Arsenal opens November 14. Join the waitlist to secure $200 off your project and a bonus custom re-targeting email, your first mission toward a fully armed, automated email system that never misses its mark.
Newsletters keep you visible. Sequences make you profitable.
Newsletters alone can’t do it all. Without sequences running behind the scenes, you’re missing the funnel that warms new subscribers, the abandoned cart nudges that recover lost sales, the check-ins that re-engage cold leads, and the post-purchase “love notes” that turn one-time buyers into repeat customers.
Maybe you…
Don’t have the time or headspace to build out all those moving parts
Are tired of copy that feels bland, robotic, or way too generic
Have worked with copywriters before who didn’t get your voice or your audience
Step into my copy kitchen.
I’ll craft a behind-the-scenes sales machine (AKA a sequence) that keeps things moving - warming up subscribers, building trust, and converting fans into buyers - while you binge your Netflix queue or, you know, run your business.
“I cannot recommend Branda enough! Trying to form a great email is hard enough, but coming up with a welcome sequence about did me in. Thankfully, Branda does an AMAZING job with this, and was able to create an email welcome sequence that I can take and run with. She certainly has a talent and provides exceptional services. Branda is THE copywriter to hire! Thank you, Branda!”
– Allison Nitsch
“LOVE how this sequence turned out! You did a fantastic job and really captured my voice and sentiments. THANK YOU!”
– Elyse Rycroft, Proud to be Primary
Check out these sweet stats
A good email open rate should be between 17% and 28% (depending on the industry), but the average open rate for welcome emails is 68.6%. So, I’m just going to let my email sequence stats do the talking… This isn’t luck. It’s sequences backed by data, baby!
Michelle Rudolf, Secondary Sparks
Alexis Porter, Laugh Eat Learn
Cerca at The Domain
The Inbox Arsenal 🛡️
Choose a package. Get $200 off + a custom retargeting email during the waitlist launch.
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Welcome
On average, welcome sequences bring in 51% more revenue than a single welcome email. When subscribers join your mailing list, that’s when they’re most eager to hear from you. It’s the prime opportunity to build trust, boost your authority, *and* nurture long-term relationships. You’ll have a warmer list which keeps you out of the spam folder and boosts your metrics, like clicks and conversions.
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6 emails to welcome new subscribers, build brand awareness, and highlight your offer.
Market research to capture real time feedback from your audience and attune your messaging (so your copy says exactly what they need to hear).
Video walkthrough going over your copy so you know the strategy behind the words.
Detailed questionnaire, so I am crystal clear on your business, brand, and offers.
One round of revisions so you’re 100% happy with your new sequence.
Investment: $1600 (Retainer client? Get 15% off!)
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Launch & Sales
A launch or promotional sequence highlights your offer (and turns interested subscribers into buyers). Whether it’s Black Friday, a new course, or a special offer, these emails communicate value and guide your audience from curious to committed. Using in-depth market research to nail the messaging, this sequence creates urgency and maximizes conversions.
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5 emails to communicate value and speak to your ideal buyers.
Market research to capture real time feedback from your audience and attune your messaging (so your copy says exactly what they need to hear).
Video walkthrough going over your copy so you know the strategy behind the words.
Detailed questionnaire, so I am crystal clear on your business, brand, and offers.
Two rounds of revisions so you’re 100% happy with your new sequence.
Investment: $1600 (Retainer client? Get 15% off!)
Add additional emails for $250 each
Wondering if we’d work well together?
Ticking these boxes? You’re in:
✅ You sell digital products, courses, or services.
✅ You need someone who can speak to your specialized audience, like teachers or business owners
✅ Your offer or lead magnet is ready to go! You can clearly explain it.
✅ You’ve chosen an email marketing platform, and you know your audience.
More like this? You’re out…
❌ You’re inflexible and not willing to experiment in your marketing.
❌ You’re a brick-and-mortar store or a restaurant.
❌ You’re not quite sure who your audience is, or you haven’t quite nailed down your offer.
My Approach
Want an email strategist in your corner? I’m your girl. I’m all about digging into the market research side to craft strategic copy straight from the sauce source (AKA your ideal customers). Our goal is for new subscribers to join your list, read through your welcome sequence, and feel like you get them *so much* that you must be reading their minds. That means we nailed it.
Each copywriting project isn’t just about the final copy, it’s about the process too. I love to make things easy for you. I’ll use your systems so you don’t need to learn a new platform. I’m always on top of communication, and I always deliver on time.
“Branda had seamless systems set up to guide me through her copywriting process. When I received her work back, it sounded JUST like me (which, of course, was something I was nervous about handing over my copy to someone else).
She did a great job capturing my voice and communicating the message I was after. I enjoy writing, so it's not a task I thought I'd ever give up; HOWEVER, I needed some time back, and Branda could work behind the scenes for me writing some email sequences while I was doing other things. Branda's copywriting services have been extremely valuable to me!”
– Lauren Tingle, Counselor Clique
The Process
Step One:
Step into my Copy Kitchen
After we’ve had a chat, I’ll send you the proposal and you’ll pay the 25% deposit to get your project secured in my schedule.
Step Two:
Gather the Ingredients
You’ll fill out the juicy questionnaire (all about your lead magnet, offer, etc.) that’ll flavor your sequence.
Step Three:
Stir in the Strategy
Now it’s time for the fun bit! You sit back and relax while I take care of the market research and writing.
Step Four:
Finishing Touches
Your input is the cherry on top. You’ll get a whole week (or two!) to let me know what to tweak.
Step Five:
Bon Appetit
I’ll sort out the edits and get the final version to you within 2-3 days. We’re done! Your freshly baked sequence is ready to serve.
I want you to be 100% happy with your sequence, so there’s no cap on how many edits you can make in your round of revisions. You’re welcome 😉
FAQs
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If you don’t see what you’re looking for, you can reach out on my contact form! I’ll let you know if it’s something I offer (chances are…I do!).
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I recommend you reach out to me at least one month before you need your email sequence. That’s because we both need time to gather information for the research and the questionnaire.
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When writing copy, I can write for any platform. However, if you are looking for assistance setting up automations or would like me to schedule your emails, I only work inside Kit, Kajabi, and Flodesk.
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You can… but it’ll have to be fairly generic, so it won’t be the most persuasive. Instead, I can write a specific welcome sequence for your best freebie, then you can edit it for your other ones!
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You absolutely are. As soon as you pay the deposit, your project is locked in my calendar. I only offer a few set spots in my schedule (I don’t try and squeeze in as many projects as possible) so I can give you the maximum attention you deserve.
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You will pay a 25% nonrefundable deposit in order to secure your spot on my calendar. You must submit the remaining payment before you project will be delivered. You always have the chance to ask for changes and revisions, so you can rest assured that you’ll be satisfied with your project!
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Yes! However, we want to have realistic expectations. This is the first time your audience will hear from you, so it’s unlikely that they’re going to buy from you straight away. A welcome sequence is about getting the ball rolling on the long-term nurturing plan.
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I’m gonna let my previous clients speak for me…
“You're just the right amount of "me" in your writing, not stuffy and boring. I'm really impressed!” – Genny Bailey, Tandem Teaching Moments
“When I received Branda’s work back, it sounded JUST like me (which, of course, was something I was nervous about handing over my copy to someone else). She did a great job capturing my voice and communicating the message I was after.” – Lauren Tingle, Counselor Clique
“It would take me years to get emails this good put together this fast! You are THE best.” – Alexis Porter, Laugh Eat Learn