quit “winging it” with your content plan ✈

Learn how to create a monthly content plan that will get you one step closer to your business goals.

Entrepreneurs, raise your hand if you’re feeling: 

  • Frustrated because you don’t have time to create the plan. Throwing things together last minute and panic-writing emails, blogs, and social media posts at 9pm isn’t ideal…

  • Overwhelmed because you can’t follow-through with the plan you put together. Especially when you write it in a notebook then forget about it…

  • Stuck because you need support and you’re not gettin’ it. You could do it with help, but don’t know who to ask… 

  • Confused because you don’t know how to create a content plan. It’s hard to start when you have no clue what you’re doing… 


You know what? I get it. I know what it’s like to have too much on your plate, or a great idea but not enough time to accomplish it. I practice what I preach by hiring when I need to and not trying to be the expert in everything.

Tired of trying (and failing) to get your content planning under control?


Luckily for you, I’m an expert in content planning.

Quote Source

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

Planning content can be tedious. And a time-suck.

But what if you had a simple step-by-step process you could repeat each month?

Imagine if your content planning process…

  • Felt less random and more strategic.

  • Lead to better content that helped more people.

  • Was more consistent and helped you grow faster.

  • Was less stressful *eye twitch incoming* and helped you sleep better.


In the same time it takes to watch a juicy episode of Outlander, you can learn how to plan your content, so you feel confident with what you put out into the world - and start moving the needle in your business.

Introducing The Content runway

During the self-paced workshop, I’ll guide you through a simple, repeatable process for creating content each month. In five easily-consumable, value-packed workshop modules, you’ll get all the info you need to begin creating your content plan. Don’t worry, I won’t just be talking your head off.

With each module, you’ll be conquering a piece your content plan, so when you finish the workshop, you are ready to implement.

You’ll walk away knowing: 

  • What steps you need to take each month (or quarter) to create a content plan.

  • How reusing and repurposing content is part of a successful plan.

  • How to create a content plan that aligns (and supports) your business goals.

We’re traveling light on this trip, so all you need to pack is your workbook.

You’ve arrived at Club Content Creation!


Ready to go from stress to success and start moving towards your goals?


Here’s your flight plan for The Content Runway ✈

Module One: Assess Your Business

We’ll take a deep dive into what has worked in the past, what your capacity is, and where your audience is at.

Module 2: Identify Your Goals

Next, we will identify some goals for your business. This is what will guide your content plan.

Module 3: Create a Content Plan

This is the real meat and potatoes. I’ll show you how to map out your content with several examples.

Module 4: Create a Batching Plan

Now that you have a plan…you have to create the content! I’ll show you how to create a batching plan.

Module 5: Reflect on Your Content Plan

Lastly, I’ll show you how to reflect on your content plan once it’s been implemented. From here, you repeat the process!

This five-module workshop will give you a framework to tailor to your own business, so you don’t need to plan content willy-nilly. You’ll get a sense of direction so you can move forward and reach your goals. Your content doesn’t need to stress you out or feel like a burden – your content plan will take the weight off your shoulders.

You could keep doing what you’re doing…

You could keep going ‘wherever the wind blows’ with your content and hoping the ideas will pop up in time. You could keep adding to that long-ass to-do list in your phone. You could keep planning every email, blog and Instagram post the night before… hey, I’m not here to judge how you run your business!

OR, you could learn how to create a solid content plan so you can easily batch and repurpose your content. Then you could have more time to do what you enjoy doing.

Planning content costs less than you might think

Basic Ticket: $47

For less than a pair of airport sunglasses, you’ll get…

  • Lifetime access to the five-module workshop (so you can refer back each time you plan).

  • A step-by-step planning process to take you from your quarterly goals to a clear path for your content.

  • Actionable steps you finish the workshop with a completed content plan.

  • A note-taking workbook to help guide you through the process and collect your ideas.

First Class Ticket: $197

Instead of more legroom, this ticket upgrade will get you everything in the basic ticket, plus…

  • Lifetime access to Copy Obsessed, my template library

  • Get ready-to-go swipes files for emails, social media, blogging, and more.

  • Access content templates for welcome sequences, blogging, lead magnets, and more.

  • Learn how to add personal flair to your content with the bonus module on creating a brand-voice guide.

Quote Source

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

The Content Runway is right for you if…

 

You sell digital products, such as digital downloads, memberships, courses, and so on.

You know what a content plan is, but you don’t know how to create one.

You’re pretty confident about creating a content plan, but could use some support.

You thrive with a step-by-step process because you tend to have too many ideas and get overwhelmed.

You need a little push. You have the ideas and goals, but you need some guidance for mapping it all out.

You are committed to taking the time to watch the modules and put in the work.

Still not sure? Reach out to me on Instagram, and I’ll answer any questions.

This is your captain speaking… I’m Branda👩🏻‍✈️

I’m a one-woman show, so I know how hard it can be. I’ve been the person throwing content together last minute, but it got my business nowhere. I felt frustrated, overwhelmed, stuck, and drained for time. The manic panic of writing content at midnight still haunts me…

But, I figured out that by planning ahead, I could focus my brain power on other things and *actually* make strides towards my business goals. 

Now, I’m sharing my love of content planning so we can ALL make strides towards our business goals. You’re welcome. 

What do I know about copywriting and content planning?

Quite a lot actually. I’ve worked with over 50 entrepreneurs and freelancers to help them map out their content plans and write their content. And I’ve been asked to speak at a number of virtual conferences for digital content creators, so I know my stuff. 

Still have questions? I’ve got answers! 

  • Nope! I’ve done live events in the past, and while I loved them, it’s hard to find time when everyone can show up. Instead, these modules are pre-recorded, which also helps me deliver my BEST advice.

  • I don’t offer refunds, but, I have my reasons. Due to the nature of this being a workshop, you can’t exactly “refund” the information once you’ve learned it. It’s like asking to return a meal once you’ve cleared the plate. If you’ve got any questions about this policy or want some feedback after the session, you can reach me at: hello@therelevantcollective.com.

  • There are five modules (plus an initial welcome module). Each includes a video breakdown, and then action items to complete inside your workbook. The modules include assessing your business, identifying your goals, creating a content plan, creating a batch plan, and then evaluating your content plan.

  • You can do either! Inside the workshop, I’ll show you how you can adjust this repeatable process to work with your business.

  • You have lifetime access to this workshop. That means as long as the workshop exists, you can view the content!

So, are you in?

Imagine the relief of knowing you’ve learned how to create a content plan, and your actively making strides towards your business goals. (Can you already feel the burden lifting off your shoulders?)