The Debrief Question that Changed it All
In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparison, online business owners can better assess their launch results. Melanie also provides benchmarks for what are normal conversion rates and encourages listeners to reflect on their launch strategies and metrics to improve future outcomes.
Tune in as Melanie Discusses:
How to realistically debrief your launch
How various factors can impact launch performance and expectations
How understanding normal metrics can help set realistic goals for launches
How reflecting on past launches can provide valuable insights for future launches
Mentioned in the Episode:
Download the Launch Timeline Toolkit: https://duxburydigital.thrivecart.com/launch-timeline-toolkit/
Connect with Melanie and Branda:
Connect with Melanie on Instagram @duxburydigital
Connect with Branda on Instagram @therelevantcollective