What Launch Data Should You Actually Track
In this episode, Melanie discusses the essential launch metrics that you should focus on to improve your live launches. She emphasizes the importance of tracking key data categories such as registration rates, daily sales, email performance, and event-specific metrics. The conversation also covers how to analyze these metrics post-launch to identify areas for improvement and which metrics can be safely ignored to keep you focused on what truly drives sales and engagement.
Tune in as Melanie Discusses:
How not all data is created equal and how to focus on what matters.
How email metrics should be monitored but not overly detailed during launches.
How to encourage live attendance
Why the quality of your email list is more important than quantity.
Mentioned in the Episode:
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