Crafting a Launch Sequence
What kind of emails should you include in your launch sequence? Branda talks about five different launch emails that reach all types of buyers, for those who want the data to those who connect with stories. She also digs into the importance of pre-launch, and how warming your audience and conducting marketing research will ensure the most success with your launch.
Tune in as Branda Discusses:
The importance of pre-launch and warming up your audience
Why market research is so important and how to collect it
The five types of emails to include in your launch sequence
How to keep your launch copy from feeling sleezy
Mentioned in the Episode:
Explore Branda’s Launch Copy Packages: https://www.therelevantcollective.com/launch-copy
Ep 4 Mastering Market Research: https://chaostoconversions.buzzsprout.com/2305929/episodes/14670261-ep-004-mastering-market-research-for-online-success
Ep 60 The Art of the Pre-Launch Waitlist: https://chaostoconversions.buzzsprout.com/2305929/episodes/16879937-ep-060-the-art-of-the-pre-launch-waitlist
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