Boosting Client Retention with Offer Suites with Marra McDonald
In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting unnecessary fluff from offers.
Tune in as Melanie and Branda Discuss:
Why you need a product suite
How product suites provide flexibility (and cut down on the client scramble)
The problem with constant launching
How to improve client retention
How relationship marketing is more important now than ever
Mentioned in the Episode:
Follow Marra on Instagram: instagram.com/marra.mcdonald
Check Out Marra’s SuccessFOR Mastermind: https://marra-mcdonald.mykajabi.com/successfor-mastermind
Listen to Marra’s Podcast: https://marramcdonald.substack.com/p/welcome-to-the-late-night-ceo-podcast
Connect with Melanie and Branda: